[1 Campaign] Meta and Google Ads – MGA – Initial Setup and Configuration
The Illustration, Introduction and Description that follow provide detailed information regarding this product and the instructions relevant to its purchase from our virtual store.
Meta (Meta Platforms, Inc., formerly Facebook, Inc.) is the company (created in 2004 by Mark Zuckerberg) which develops and runs global connectivity platforms such as the renowned Facebook, Instagram and WhatsApp, including various other websites and applications.
“Meta builds technologies that help people connect, fnd communities and grow businesses.” – The Facebook Team (about.facebook.com)
Social media networking has become an inseparable component of everyday life for billions, empowering people, communities and businesses to connect with ease while being able to communicate with the entire world on the internet. Organisations find Meta platforms to be of great use when they aim to expand and broadcast their messages to larger audiences.
Developments and improvements applied by Meta to their products and services intend to assure the public and users of their social network platforms on privacy and data safety, which is crucial when accessing shared platforms on the internet. Furthermore, the innovative enhancements which are continuously introduced as integral features of the social media networking platforms, provide great facilitation and increase the opportunities for people to reach and connect with each other, who otherwise wouldn’t be able to come together with such simplicity.
Please, note that we do not sell any Meta products or services as an affiliate partner nor are we collaborators. We are not related to Meta nor do we operate on their behalf. Instead, we are regular clients and users of Meta’s services (since nearly a decade and a half ago), which we learn about and gain specialised knowledge on available functionalities, to then legally distribute appropriately and responsibly towards the transparent benefit of our own Clients.
Google (parent company: Alphabet Inc.) is the company (created in 1998 by Larry Page and Sergey Brin) which develops and runs global collaborative platforms such as the renowned Search, Gmail, Chrome, Maps, Earth, Workspace, YouTube, including various other websites and applications.
“With product inclusion, it’s really looking end to end at the design and development process and saying: Who else needs to be in the room? Who else do we need to have perspective from? And I think co-creating is really integral to building a product that actually suits the world.” – Ms Annie-Jean Baptiste, Head of Product Inclusion & Equity, Google
Google’s products and resources have become an essential assembly of tools and technologies that improve everyday life for billions, empowering people, communities and businesses to access information with ease while being able to communicate and collaborate with the entire world on the internet. Organisations find Google products to be of great use when they aim to facilitate workflow and exponentiate their growth capabilities with greater security.
Developments and improvements applied by Google to their products and multitude of services intend to assure the public and users of their resourceful technologies on privacy and data safety, which is crucial when accessing shared public spaces on the internet. Furthermore, the innovative enhancements which are continuously introduced as integral features and capabilities of their products, provide great facilitation and increase the opportunities for people to research and communicate with each other, who otherwise wouldn’t be able to collaborate with such ease.
Please, note that we do not sell any Google products or services as an affiliate partner nor are we collaborators. We are not related to Google nor do we operate on their behalf. Instead, we are regular clients and users of Google’s products and services (since nearly two decades ago), which we learn about and gain specialised knowledge on available functionalities, to then legally distribute appropriately and responsibly towards the transparent benefit of our own Clients.
Therçaj INC provides the Client with a complete initial setup for:
■ One personalised campaign of internet advertising on the three main Meta Ads platforms: Facebook [including Messenger], Instagram and WhatsApp (Business version when applicable). When purchasing the Meta and Google Ads – MGA – through our virtual store on the internet, the Client reaches their desired audience elegantly end efficiently through the magnificent potential of advertising on Meta’s globally embraced social media and networking platforms.
■ One personalised campaign of internet advertising on the four main Google Ads platforms: Search, Maps, YouTube and Google Display Network (+2 million websites, videos, and apps where your ads can appear). When purchasing the Meta and Google Ads – MGA – through our virtual store on the internet, the Client increases greatly their opportunities to engage the desired audience, by advertising through Google’s multitude of products and networking platforms.
We provide a specialised MGA setup and configuration to the Client, by creating their advertising campaign on the two respective networks (Meta and Google Ads) and setting the platforms’ parameters to preferred levels of audience engagement. The two advertising platform networks, namely Meta and Google provide efficient global advertising channels to connect easily and affordably with desired audiences around the world, thus ensuring that the Client broadcasts their messages with simplicity and clearly predetermined costs and duration, while measuring performance results autonomously on each different platform.
We ensure the Client that their advertising campaign on both Meta and Google Ads is configured to appropriate settings and relevant parameters in order for the Client to be identifiable and trustworthy online, as well as make use of all updated available features of the two internet advertising platforms. The features provided by Meta’s platforms and their social media networks combined with the great advertising tools and features provided by Google’s channels of global reachability, have great potential to fulfill people’s necessities and bring people to their chosen destination on the internet. Professional internet advertisers achieve their desired outcomes by making the best use of each specific configurable parameter available on each of the ads platforms.
Therçaj INC enables the Client to easily reach their desired audiences and communicate their messages worldwide on the internet, through two global advertising platforms, namely Meta and Google Ads. We configure one campaign on each advertising platform in order for the Client to obtain the appropriate and desired outcomes efficiently.
Our purpose is to provide the Client with the facilitation of setting up and running a professionally configured advertising campaign on the internet through Meta and Google Ads alike. When audiences are able to easily distinguish the Client as a genuine and trustworthy provider, they react naturally to internet advertisements that match their interests. In addition, the Client is then able to replicate the campaign(s) we create on their own in the future, by simply duplicating it, thus being able to reproduce the campaign configuration and obtain results that best fulfill the Client’s necessities with their available budget.
The Client benefits from our specialised understanding and updated knowledge regarding the features and opportunities provided by both Meta and Google Ads, which when combined unlock the potential of becoming a global provider on the internet. We are proud to be able to enable the Client to embrace the great opportunities available through prolific internet advertising.
Our aim is to facilitate the creation and proper initial setup and configuration of both Meta and Google Ads internet advertising campaigns for the Client, while emphasising that their own security and their audiences’ attention deserve the utmost respect. The Client is consequently able to focus on their campaign’s results and remains ready to accept the predetermined reactions from audiences [as far as worldwide], while avoiding the risks that arise from improper configurations and amatorial use of internet advertising platforms’ features and capabilities. Furthermore, by purchasing the Meta and Google Ads – MGA – Initial Setup and Configuration from our virtual store, the Client remains assured that their internet advertising campaign is configured correctly by qualified professionals who aim to achieve the best possible results for the Client’s available budget.
Therçaj INC provides the Client with a complete initial setup and configuration of their one internet advertising campaign on both Meta and Google Ads. The Client on their behalf is to provide us with their relevant advertising materials electronically (one Logo, at least 2 Short Titles, 1 Brief Description, 2 Quality Photos or 2 HQ Graphic Images – the minimum elements required – in order to be able to activate the campaign successfully), to be included with their internet advertising campaign on both Meta and Google Ads (i.e. texts such as titles and descriptions, audiovisuals such as graphic images, photos and videos to be included with their advertising).
When the Client intends to meet only the minimal platforms’ requirements the images are to be in two formats (proportions), 1 square (1:1) and 1 landscape (horizontal, 16:9), at least 1080p in resolution (height), while they can be (depict) either the same image or two different ones.
In addition, the Client is to determine their available budget, either applicable on a daily basis while specifying a maximum duration (number of days), or as a total amount to be spent on their entire campaign. The allocated total budget determined by the Client as available to be spent on the campaign is to be comprehensive of both Meta and Google Ads platforms, which is appropriately spread throughout the predetermined duration of their campaign between Meta and Google Ads, in order to obtain results that fulfill the Client’s expectations cost-efficiently and effectively.
■ We instruct the Client(s) to allocate in advance a [minimum] total amount of €2.500 dedicated exclusively to their internet advertising campaign, valid for a predicted duration of no less than 30 consecutive days, which is to cover their entire campaign’s duration on both Meta and Google Ads platforms. This amount we disclose beforehand is derived from experience, being the minimum recommended spending in order to obtain considerable tangible results from the Client’s internet advertising campaign. The total 30-day amount we recommend to the Client is not inclusive of the price for purchasing the MGA from our virtual store. This amount is payable [instead] towards the Meta and Google Ads platforms directly, when the Client applies our budget suggestion to the campaign we set up for them, payable solely by the Client, independently from Therçaj INC. The same applies to any other different amount which is indicated by the Client to be available exclusively for their internet advertising campaign on both Meta and Google Ads for the entire campaign duration.
■ 1 Campaign setup and configuration on Meta Ads (i.e. Facebook, Messenger, Instagram, WhatsApp, Meta’s Partner Network)
■ 1 [Equivalent] Campaign’s setup and configuration for Google Ads (i.e. Search, Maps, YouTube and Google Display Network)
■ Creation of Audience with interests and demographics to reach desired groups (Audience can be used by Client in the future)
■ Synchronisation (including uploading) of materials provided by the Client using the advertising platforms’ dedicated features
■ Configuration of the campaign on both Meta and Google Ads by allocating the budget indicated by the Client to be available
■ Activation (launch) and monitoring of the entire campaign for the whole duration of advertising predetermined by the Client
■ Guidance on how the Client is able to duplicate the campaign in the future autonomously to reproduce the desired outcome
■ One final report including the entire campaign’s performance and key results obtained for the whole duration of advertising
1. You [Client] Complete the Purchase
2. Purchase Confirmation is successful
3. You provide us with relevant details
4. We configure Meta and Google Ads
5. Client is ready to begin advertising
■ 2 to 4 Work Days from Confirmation, depending on the volume and adaptability of the information and materials provided by the Client (not including the time it takes for Meta and Google Ads individually to review and accept the Client’s advertising part of the campaign, to then consequently announce the ads as being accepted and made active and running).
■ Internet, computer, smartphone, credit
■ Use Meta and Google Ads responsibly!
■ The Client is to provide all relevant information regarding their advertising identity, as well as images and copywriting targeting their desired audiences, in a language of their choice, which is to be incorporated into the Client’s MGA campaign, together with required images (e.g. logo, photos, graphics, texts).
■ Two active and unrestricted business accounts accessible by the Client, on Meta and Google platforms respectively (including related Ads accounts with valid payment methods connected).
■ One valid mobile phone number activated and able to receive messages and calls on an appropriate device, already connected to each of the platforms’ accounts of the Client respectively.
■ Invoice paid by direct Bank Transfer
■ The final list price for purchasing this product on our virtual store is valid for one campaign’s setup applicable as a whole, indicating the total value for one complete MGA [including both platforms], from successful confirmation of purchase. The purchase of the MGA form our virtual store does not include any advertising credit, nor does it cover any amount to be used for activating and running the Client’s campaign. The listed price for purchasing this product (Meta and Google Ads – MGA) includes only the amount payable to Therçaj INC for the MGA Initial Setup and Configuration of their internet advertising campaign, on both Meta and Google Ads. The Client is to determine their internet advertising budget themselves [additionally] and make it available for spending as a dedicated amount valid exclusively for starting and running their campaign on Meta and Google Ads.
Find detailed information on Terms of activation and safe continuation of products and services purchased using our virtual internet store on thercaj.al by reading the pages dedicated to policies on Returns and Privacy.
[1 Campaign] Meta and Google Ads – MGA – Initial Setup and Configuration